CÉLULAS CREATIVAS PRESENTS ADITU MATCH

On April 3, EIDE will host the second ADITU MATCH, featuring NIESSEN, a brand of the ABB group with over 110 years of history, and a leader in the design of innovative, functional, and sustainable electrical interior solutions.

Nerea Vesga, Design and R&D Manager at NIESSEN, will explain the design, development, manufacturing, and launch process of the brand’s new ALBA switch collection, which has won several prestigious awards, including the Gold iF DESIGN AWARD 2024, the «Best of the Best» RED DOT WINNER 2024, and the Delta Bronze 2024.

On May 8, EIDE will host the third and final ADITU MATCH, featuring SALTO, one of the three main brands of the SaltoWecosystem, which leads the digital transformation of access and identity management through innovative technologies and solutions. Founded in 2001, Salto has become a global leader in access control technologies.

Ander Igarza, Peripherals & Industrial Design Lead at SALTO, and Ion Murga, Global Marketing Lead at SALTO, will explain the SALTO WECOSYSTEM concept, the SALTO rebranding process, the new brand architecture, corporate identity, and how the VBL design language project for hardware products emerged from this reflection.

The meetings will take place at 9:30 AM at Agustinak Zentroa (Agustinak Etorbidea 4, Errenteria), lasting an hour and a half, with a networking space for professionals to foster contact, mutual learning, and information exchange.

ADITU MATCH is a new meeting format developed within the framework of CÉLULAS CREATIVAS, a project funded by the Diputación Foral de Gipuzkoa through the EKONOMIA SORTZAILEA 2024 program. Its goal is to create and consolidate a network of design professionals working «in-company» to transform them into agents of change and innovation within their organizations.