Objective
Development
Collaboration Model: A five-tier internal structure (Core Group, Control Group, Workshops, References and Outreach) is established, with varying degrees of involvement, to incorporate diverse knowledge and experiences within the association.
The Correspondence: Given the emotional complexity of the subject, we moved away from traditional interviews and began an exchange of letters (both physical and digital) which allowed participants to slow down the interaction
This slowing down of the conversation allows for deep reflection, from a place of special intimacy, sharing personal experiences and facilitating the evolution of one’s own beliefs throughout the process.
- Evocative Questions: We replaced functional questions such as ‘how can we improve a funeral home?’ with evocative ones such as ‘where does your death die?’, ‘what does it mean to be in control of your own end?’ This shifted the conversation from the operational to the symbolic and human.
- Sound narratives and magical portals: These emerged from a need to lighten the emotional and cultural burden associated with death, facilitating the exploration of new imaginaries. For the co-creation session with designers, we created a fictional framework (a magical portal) with new rules (Here, death does not hurt; Here, time is now).
- Collaborative Meetings: Three face-to-face sessions were organised where design was used to create an atmosphere of radical trust, with strangers sharing intimate experiences.
- Session 1 (Citizenship): Identification of subjective needs associated with six key moments at the end of life (diagnosis, belief system, social system, palliative care, bereavement and preparation for a good death).
- Session 2 (Design and ICC): A co-creation session using a ‘magic portal’ and liberating narratives to challenge cultural conventions surrounding death. Opportunities were explored and prototyped in areas such as New Rituals, Mortal Spaces, Vital Roles and The Legacy.
- Session 3 (Socialising Bagara): A closing session to share learnings and the prototypes generated with all participants.
Links
Bagara is an EIDE project supported by the ‘2024 Economic Revitalisation Grants’ programme run by the Economic Development Department of Getxo Town Council. Bagara is the result of collective intelligence.
At EIDE, a tiered participation structure has been established, enabling the integration of diverse design expertise:
- Leadership and Design: The project has been coordinated by the core team comprising Marina Blázquez, Nora Inoriza and Lander Balza.
- Visual identity by Habemus Estudio.
- Focus Group: A team of 13 professionals from EIDE who contributed key insights and references to enrich the conceptual framework. Ana Malagon, Asier Iturralde, Azu Garcia, Eimmy Garcia, Elene Cid, Goio Telletxea, Iciar Sanchez, Jose Luis Revuelta, Laura Parralejo, Marta Bariáin, Mikel Escalera, Monica Deu, Mónica Revenga.
- Workshops: Leire García, Jon Abad, Carlos San José, Enara Agirrezabala, Pablo Laskurain, Azu García, Mikel Escalera, Brigitte Sauvage, Lander Balza, Mónica Deu, Miguel Gómez Tejedor, Nora Inoriza, Marina Blázquez.
- References and dissemination: Brigitte Sauvage, Carlos San José, Enara Agirrezabala, Ricardo Antón.
- Community and Network: Collaboration with Getxo Zurekin and its community network was essential for bringing the project to life within the local context.
- Open Participation: Dozens of people, from designers to local residents and family members, took part in the workshops and meetings, co-creating with generosity and confirming that, by talking about death, we were actually celebrating life.